HANDCRAFTED CLOTHING FROM JAIPUR

Our Story

It would be easy to credit Annabelle's eye for design to her DNA. She grew up surrounded by the creativity of her mother, an accomplished designer and business owner, and joined her on buying trips around the globe. Those early travels opened her eyes to a world of colour and eclecticism, and planted the seeds of her own creative career.

While those years shaped her sense of style, Annabelle has since refined it through her own travels. After studying commerce and then seeing the world while working on superyachts, she returned to New Zealand and to her creative roots. In Havelock North, she opened a store bearing her name, filled with unique furniture, homewares and treasures gathered from India, Indonesia and China, each carrying a story from the places she loves.

After ten years, Annabelle closed the store in 2026 to begin a new chapter in clothing. Today, Annabelle's is online and in wholesale, bringing the same worldly eye to what we wear, with a focus on beautiful handcrafted pieces from Jaipur.

Each collection celebrates natural fibres, rich colour and traditional craft, from hand block-printed cottons to silk shirts made from vintage saris. Every piece is handpicked or designed by Annabelle, working closely with artisans whose techniques have been passed down through generations, so each garment is one of a kind. Every journey abroad brings new inspiration from the shapes, colours, textures and materials of India, Asia and the Middle East.