At Annabelle’s, we’re drawn to pieces that tell a story - objects made with care, by hand, using methods passed down through generations. One of the most beautiful examples of this is block printing.
What Is Block Printing?
Block printing is one of the oldest forms of textile printing. Originating in India over 2,000 years ago, it involves carving a design into a wooden block, dipping it in dye, and pressing it onto fabric - by hand, one repeat at a time. Every motif is applied individually, which means no two prints are ever exactly the same. It’s slow, rhythmic work that requires precision, patience, and years of experience.
Why We Love It
There’s a depth and character to block-printed textiles that machines simply can’t replicate. You’ll notice slight variations in each piece - little signs that a human hand was involved. We think that’s part of the magic.
Beyond its beauty, block printing is also a more sustainable way of producing textiles. It uses less water and energy than screen or digital printing and supports artisan communities who’ve honed these skills over generations.
Our Block-Printed Collection
Many of the garments and textiles at Annabelle’s are block-printed by hand in India, using traditional techniques and natural dyes. From flowing cotton dresses to cosmetic bags, kimonos and pyjamas, these pieces are made in small batches, often in exclusive designs you won’t find anywhere else in New Zealand.
Each print tells a story - not just of the design itself, but of the artisan who created it and the culture it comes from.
A Lasting Connection
In a fast-paced world, block printing reminds us to slow down. To appreciate craftsmanship. To choose pieces that are made with care - and meant to last.
Whether you’re wearing one of our hand-blocked dresses or styling a printed quilt on your bed, you’re not just decorating your space or wardrobe - you’re carrying a piece of tradition forward.
Shop Our Cotton Block-Print Pyjamas
Perfect for these cooler nights, our pyjamas are soft, breathable, and thoughtfully made - just like everything we do at Annabelle’s. We’re down to the final few sets of our long -style PJs from this collection, and they’ve been a firm favourite.
Our block-printed pyjamas have become a true Annabelle’s staple - each year we release fresh new prints, and this season’s designs have been especially popular. The good news? More are on the way. Our sold-out short sets and long styles will be restocked in new prints over the coming months, so stay tuned!